• My Experience

    Director of User Acquisition

    Postmates

    • Systematically 10X our monthly user acquisition budget to tens of millions under management while maintaining CPA and ROAS efficiency. Was able to accomplish this by significantly growing Search, Paid Social and Programmatic efforts, and diversifying the number of individual channels at our disposal. As a result, my team grew the number of acquired users by 51% QoQ

    • Turned Google and Snapchat into our largest and most profitable user acquisition sources, increasing user growth by 168% and 125% YoY in each platform respectively, even earning a Snapchat Advertiser Award in the process

    • Managed several digital channels at an efficient CPA and ROAS including Google, Youtube, Paid Social, Programmatic Platforms, Ad Networks and Influencers

    • Spearheaded the company's re-marketing and re-engagement strategy, defining both targeting segments and KPIs, and growing the program to over $1M of monthly spend

    • Worked closely with Supply Acquisition and Operations by forecasting monthly user growth in each city to ensure a path to profitability in strategic markets

    Customer Acquisition Business Analyst

    Wayfair

    • While managing a multimillion dollar budget to meet ROI goals using a LTV cohort model, efficiently grew our customer acquisition spend through native advertising to $500k/month managing platforms such as Taboola, Outbrain, Yahoo Gemini, and other display direct and programmatic buys

    • Managed the creation and testing of a new landing page with the goal of increasing email capture rates by using content as a customer acquisition strategy and a retargeting tool

    • Started our program with Twitter advertising and grew it to efficiently spend >$100k/month across website and app install customer acquisition objectives

    • Successfully researched offline advertising opportunities for the company such as print advertising, out of home and programmatic radio

    Investment Banking Analyst

    Arbor Advisors

    • Contributed with the preparation marketing materials including pitch books, executive summaries, confidential information memorandums and management presentations in over three M&A transactions 
    • Built financial models including extensive valuation analysis for the development of multiple pitchbooks
    • Drove business development workflow for analysts and associates, adding over 1,200 companies to the database, which resulted in 14 actionable opportunities for the firm
    • Performed in depth industry and company research to determine potential acquirers for our clients

    Risk Management Analyst

    The Boston Consulting Group

    • Participated in eight Risk Reviews of BCG offices around the world, from the planning stage to implementation

    • Tested several areas of risk such as client contracting, finance, client distribution and HR

    • Performed country research to understand the economic and legal landscape that shaped the business model

    • Enhanced processes in place through the use of technology

    Senior Analyst

    Student Value Fund

    • Manage a team of four junior analysts and generate stock ideas that can be further researched by SVF

    • Manage and sustain a fund’s portfolio with $170,000 in AUM by providing analysis, in depth stock pitches, following current status of securities being held and by doing industry evaluations

    • Engage in discounted cash flow analysis, comparables, HOLT, in order to deeply measure the value of securities

    • Perform in depth stock analysis through fundamental valuation processes to compile detailed reports

    Executive Assistant

    Aon Benfield

    • Organized the follow-up of 50 special claims of accepted re-insurance operated by the company's president 

    • Sent all required documents in order to have a successful payment of the closing loses 

    • Distributed the operating memos to both local and international areas within the company 

    • Updated the communication handbook

    Human Resources Intern

    Aon Benfield

    • Organized and updated the records of current and new employees

    • Reviewed the monthly payments of the payroll

    • Received and reviewed special petitions from all current employees

    • Created and presented an update of the facility security policy to be in compliance with the new Venezuelan labor law

    Value Peak Consulting

    Competition Team

    • 3rd place in the internal business case competition

    • Earned a 97/100 score in the Harvard National Consulting Competition

    • Lead and managed the team in one competition in order to give a successful recommendation to our clients

    • Gained experience in the e-commerce and hospitality industry

  • My Skills

    Marketing

    • Paid Social Media

    • Programmatic Display

    • Multi-Click Attribution

    • Native Advertising

    • App Install Advertising

    • Content Marketing

    Technology

    • Web Design (HTML & CSS)
    • SQL

    • Tableau Software

    • Salesforce CRM

    • S&P Capital IQ

    • MS Excel (Pivot Tables, VBA, Web Queries)

    • MS Powerpoint

    • Bloomberg Terminal

    • SAP Business Objects

    Languages

    • English - Fluent

    • Spanish - Native

    • Portuguese - Skilled

    • French - Basic

    Other Skills

    • Critical Thinking

    • Data Analysis

    • Public Speaking

    • Innovation & Design Thinking

  • Academic Background

    Northeastern University

    Boston, MA

    Bachelor of Science degree in Business Administration
    Concentration in Finance and Entrepreneurship
    Minor in Emerging Markets
    3.71 GPA | Magna Cum Laude

     

    Awards and Activities 

    • Dean's List - Award for Outstanding GPA
    • 3rd place in the Internal Business Case Competition
    • Senior Analyst & Chief Outreach Officer at the Student Value Fund
    • Finance and Investments Club
    • Entrepreneurs Club
    • Co-Director of the Marketing Marines program

    London School of Economics

    London, United Kingdom

    Study Abroad

    3.66 GPA

    • International Political Economy

    • Corporate & Organizational Strategy 

    Fundação Getulio Vargas

    Sao Paulo, Brazil

    Study Abroad

    4.0 GPA

    • Learned about the legal aspects of Doing Business in Brazil

    • Gained an in depth understanding of the Brazilian Capital Markets

    • Conducted research with FGV faculty regarding the effect of National Corporations in the economy and the role of the National Bank of Social Development

    Rouen Business School

    Rouen, France

    Study Abroad
    4.0 GPA

    • International Business

    • Business in the EU & French Culture

    San Ignacio de Loyola

    Caracas, Venezuela

    High School Diploma

    Bachillerato de Ciencias

     

    Awards And Activities

    • President of the Student Council
    • President of SIMUN Committee
    • 1st Place in the Spelling Bee
    • Magnetic energy science project
    • Baseball Team
  • My Interests

    Just the main 3

    Golf & Swimming 

    Learned to swim before I knew how to walk & I have been playing and watching golf since I was 8. Somehow I did not become a pro, but I will be more than happy to meet you at the course.

     

     

    Travelling

    I have to be forever grateful of the opportunity of going around the world in my short and young 21 years of life.

    Privilege of few and a truly mind-opening experience.

    Cooking

    Ask me for Italian food! Ironically enough, I don't know how to make the awesome burger from the icon.

  • My motto

    "Work and shape your reality until it becomes even better than your dreams... Then dream some more"

  • Online Resume

  • Don't hesitate to contact me!

    And of course, feel free to choose how

    Vicente Zavarce

    Vicente Zavarce

    @vicentezavarce

  • For further contact