Systematically 10X our monthly user acquisition budget to tens of millions under management while maintaining CPA and ROAS efficiency. Was able to accomplish this by significantly growing Search, Paid Social and Programmatic efforts, and diversifying the number of individual channels at our disposal. As a result, my team grew the number of acquired users by 51% QoQ

Turned Google and Snapchat into our largest and most profitable user acquisition sources, increasing user growth by 168% and 125% YoY in each platform respectively, even earning a Snapchat Advertiser Award in the process

Managed several digital channels at an efficient CPA and ROAS including Google, Youtube, Paid Social, Programmatic Platforms, Ad Networks and Influencers

Spearheaded the company's re-marketing and re-engagement strategy, defining both targeting segments and KPIs, and growing the program to over $1M of monthly spend

Worked closely with Supply Acquisition and Operations by forecasting monthly user growth in each city to ensure a path to profitability in strategic markets

While managing a multimillion dollar budget to meet ROI goals using a LTV cohort model, efficiently grew our customer acquisition spend through native advertising to $500k/month managing platforms such as Taboola, Outbrain, Yahoo Gemini, and other display direct and programmatic buys

Managed the creation and testing of a new landing page with the goal of increasing email capture rates by using content as a customer acquisition strategy and a retargeting tool

Started our program with Twitter advertising and grew it to efficiently spend >$100k/month across website and app install customer acquisition objectives

Successfully researched offline advertising opportunities for the company such as print advertising, out of home and programmatic radio

Participated in eight Risk Reviews of BCG offices around the world, from the planning stage to implementation

Tested several areas of risk such as client contracting, finance, client distribution and HR

Performed country research to understand the economic and legal landscape that shaped the business model

Enhanced processes in place through the use of technology

Manage a team of four junior analysts and generate stock ideas that can be further researched by SVF

Manage and sustain a fund’s portfolio with $170,000 in AUM by providing analysis, in depth stock pitches, following current status of securities being held and by doing industry evaluations

Engage in discounted cash flow analysis, comparables, HOLT, in order to deeply measure the value of securities

Perform in depth stock analysis through fundamental valuation processes to compile detailed reports

Organized the follow-up of 50 special claims of accepted re-insurance operated by the company's president 

Sent all required documents in order to have a successful payment of the closing loses 

Distributed the operating memos to both local and international areas within the company 

Updated the communication handbook

Organized and updated the records of current and new employees

Reviewed the monthly payments of the payroll

Received and reviewed special petitions from all current employees

Created and presented an update of the facility security policy to be in compliance with the new Venezuelan labor law

3rd place in the internal business case competition

Earned a 97/100 score in the Harvard National Consulting Competition

Lead and managed the team in one competition in order to give a successful recommendation to our clients

Gained experience in the e-commerce and hospitality industry